Pestel Analysis
This walks you through a proper PESTEL analysis when you need to assess how macro forces could affect your product strategy or market entry. It's structured as a six-part breakdown covering political, economic, social, technological, environmental, and legal factors, with fill-in templates and concrete examples like evaluating EU AI Act compliance or Brexit data transfer complications. The framework traces back to 1967 but the skill keeps it practical with quality checks that push you toward specific, actionable insights rather than generic policy lists. Best for strategic planning, new market assessment, or when you need to show investors you understand the external environment. Skip it for tactical decisions or when the macro picture is stable and well understood.
- skills.sh installs
- 2.5K
- GitHub stars
- 7.9K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add deanpeters/product-manager-skills --skill pestel-analysis --agent claude-codeInstalls into .claude/skills of the current project.
Files
Purpose
Conduct a systematic analysis of macro-environmental factors—Political, Economic, Social, Technological, Environmental, and Legal—that could impact your product or project. Use this to identify external opportunities and threats, inform strategic planning, assess market entry risks, and make data-driven decisions about product direction in the context of broader forces beyond your control.
This is not internal analysis—it's outward-facing assessment of the big-picture forces shaping your product's environment.
Input
Works best with: The product, market, or strategic decision the analysis should serve. Also useful: Geography, time horizon, and which forces you already suspect matter most.
Anything supplied with the invocation itself — text after the skill name, a pasted context dump, or an appended ARGUMENTS: line — counts as answers already given. Use it and skip whatever it covers; don't re-ask.
Arriving empty-handed? That works too. The skill asks what product/market and geography to analyze before scanning the six forces — an unanchored PESTEL is a trivia exercise.
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- Repository
- github.com/deanpeters/product-manager-skills
- Category
- Productivity & Planning
- First seen
- Apr 16, 2026
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