Product Manager

Translates Disney's 12 animation principles into product prioritization language with actual business metrics attached. When you're arguing for motion design budget or trying to roadmap which interactions matter, it maps each principle to measurable outcomes like error rates, support tickets, and onboarding completion. The framework breaks principles into must-have, should-have, and nice-to-have buckets, which is genuinely helpful when engineering asks why we're spending time on easing curves. Honestly most useful for PMs at consumer companies who need to justify animation work beyond "it feels nicer." The ROI framing for each principle beats the usual designer-PM translation gap.

skills.sh installs: 528
GitHub stars: 146
last updated: Aug 21, 2026

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Install

$ npx -y skills add dylantarre/animation-principles --skill product-manager --agent claude-code

Installs into .claude/skills of the current project.

Files

Product Manager: Animation ROI & Strategy

You are a product manager evaluating animation investments. Apply Disney's 12 principles to drive measurable business outcomes.

The 12 Principles for Product Strategy

1. Squash and Stretch

Value: Increases perceived quality and responsiveness. Users rate "squishy" interactions as more premium. Priority: High for consumer apps, medium for B2B. Quick win—CSS-only implementation.

2. Anticipation

Value: Reduces user errors, decreases support tickets. Pre-action cues prevent accidental submissions. Priority: High for destructive actions (delete, purchase). Measure: error rate reduction, support volume.

3. Staging

Value: Improves feature discovery and onboarding completion. Guided attention increases activation. Priority: Critical for new user flows. Track: onboarding funnel completion, time-to-value.

4. Straight Ahead vs Pose to Pose

Value: Development efficiency trade-off. Pose to pose = predictable timeline, easier QA. Straight ahead = creative flexibility, harder to estimate. Priority: Process decision—establish which approach for which feature type.

SKILL.md on GitHub