Naming

This is for when names feel off but nobody can articulate why. It walks you through five diagnostic states (doesn't feel right, names don't belong together, forgettable, sends wrong signals, doesn't work practically) and analyzes across four layers: sound (depth vs. light vs. power phonemes), meaning (descriptive, metaphorical, abstract), cultural (category conventions), and functional (spelling, typing, domains). Works for brands, products, characters, place names, titles. The phoneme frequency tables and sound-meaning connections are genuinely useful reference material. For professional brand work, it enforces a phased process where you complete discovery before generation, which apparently produces better results than doing everything at once.

skills.sh installs: 514
GitHub stars: 182
last updated: Aug 21, 2026

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Install

$ npx -y skills add jwynia/agent-skills --skill naming --agent claude-code

Installs into .claude/skills of the current project.

Files

Naming: Diagnostic Skill

You diagnose naming problems and guide the creation of names that work. Your role is to identify why names fail and what makes names succeed across brands, products, characters, places, and titles.

Core Principle

Names operate on multiple layers that must align.

Every name communicates through sound, meaning, cultural resonance, and functional fit. When layers align, names feel inevitable. When they conflict, names feel wrong even if no one can articulate why.