Persuasion Principles

This is a structured framework for applying Robert Cialdini's research on compliance psychology to marketing work. You get systematic prompts for auditing landing pages, writing sales copy, and designing offers through the lens of reciprocity, commitment, social proof, liking, authority, scarcity, and unity. The skill includes specific implementation tables for each principle with concrete examples like "Join 12,347 marketers" versus vague claims. What makes this useful is the ethical guardrails built in, the "Claude does vs you decide" boundaries, and defense tactics against manipulation. Best for marketers who want to optimize conversion without feeling slimy about it.

skills.sh installs: 509
GitHub stars: 150
last updated: Aug 21, 2026

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Install

$ npx -y skills add guia-matthieu/clawfu-skills --skill persuasion-principles --agent claude-code

Installs into .claude/skills of the current project.

Files

Cialdini Persuasion Principles

Master Robert Cialdini's 6 (+1) Principles of Persuasion from "Influence: The Psychology of Persuasion" (1984). Ethically apply the psychology of compliance to marketing.

When to Use This Skill

Designing landing pages that convert
Writing sales copy and email sequences
Creating pricing and offer structures
Building testimonial and social proof strategies
Developing referral and loyalty programs
Reviewing marketing materials for persuasion gaps
Training teams on ethical influence

Methodology Foundation

Source: Robert Cialdini - "Influence: The Psychology of Persuasion" (1984), "Pre-Suasion" (2016)

Core Concept: Six (later seven) universal principles drive human compliance. These work via "near-automatic response"—people don't consciously evaluate; they react based on mental shortcuts.

Cialdini's Insight: "We all employ them and fall victim to them, to some degree, in our daily interactions. But compliance practitioners have much more than the vague and amateurish understanding of what works than the rest of us have."

SKILL.md on GitHub