App Ads

Reach for this when you're running app install campaigns or user acquisition, not web conversions. It covers Google App Campaigns, Apple Search Ads, and Meta/TikTok app installs with platform-specific guidance on bidding (like the 10x bid-to-budget ratio for CPI), creative requirements, and tracking through Firebase or SKAdNetwork. The pre-launch checklist alone will save you from forgetting ASO or conversion event setup. Honestly most useful if you're already familiar with paid ads but need the app-specific nuances, like why iOS campaigns behave differently or how to structure conversion value mapping. Pairs well with analytics-tracking for the Firebase side of things.

skills.sh installs: 1.1K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill app-ads --agent claude-code

Installs into .claude/skills of the current project.

Files

Paid Ads: App Ads

Guides app advertising: app install campaigns, user acquisition (UA), and in-app promotion. Use when promoting mobile apps (iOS, Android); conversion = install or in-app action, not landing page.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Key Platforms

Platform	Best for	Conversion
Google App Campaigns	Android + iOS; automated across Search, YouTube, Display, Play, Discover	Install, in-app event
Apple Search Ads (ASA)	iOS only; high-intent App Store search	Install
Meta App Install	Facebook/Instagram; demand gen for apps	Install, in-app event
TikTok App Install	Younger users; viral creative	Install