Distribution Channels

Planning to list your product on AWS Marketplace, the Chrome Web Store, or Figma Community? This walks you through marketplace selection, listing optimization, and the difference between direct and indirect channels. It covers everything from hyperscaler platforms (cloud marketplaces are projected to hit $85B by 2028) to vertical stores like Shopify and Salesforce AppExchange. The guidance on reducing procurement friction and co-selling with platform teams is especially useful for enterprise SaaS. One thing to note: it clearly separates marketplaces from directory submissions like Product Hunt, which can save you from conflating two different distribution strategies.

skills.sh installs: 1.1K
GitHub stars: 1.1K
last updated: Aug 21, 2026

View on GitHub

Install

$ npx -y skills add kostja94/marketing-skills --skill distribution-channels --agent claude-code

Installs into .claude/skills of the current project.

Files

Channels: Distribution Channels

Guides product distribution via third-party marketplaces and app stores. Distinct from directory-submission (curated lists, Product Hunt, Taaft)—marketplaces are storefronts where customers discover and purchase apps, plugins, or integrations. Hyperscaler marketplaces (AWS, Azure, GCP) alone are projected to process $85B+ in software sales by 2028.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Channel Types

Type	Definition	Examples
Direct	Company sells via own assets	Website, eCommerce, sales team
Indirect	Third parties sell on your behalf	Marketplaces, app stores, resellers

Marketplaces = Digital storefronts where customers discover and buy; often pre-approved budgets (cloud spend), consolidated billing, faster procurement.