Brand Intake

This runs a two-phase brand research workflow: first it interviews you with seven grouped questions about the brand, product focus, audience, and constraints, then it goes off and does structured web research to fill in the gaps. It pulls brand story, full product catalog, competitor positioning, audience signals, voice patterns, and inferred creative constraints, then outputs everything as a structured markdown file. It's designed to run before any creative strategy or hook writing work, basically the context layer that keeps you from writing blind. The interview format is smart because it doesn't waste time researching things you already know. If you're doing client work or building briefs for paid social, this gives you a repeatable intake process instead of ad-hoc Googling.

skills.sh installs: 490
GitHub stars: 193
last updated: Aug 21, 2026

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Install

$ npx -y skills add motion-team/creative-strategy-skills --skill brand-intake --agent claude-code

Installs into .claude/skills of the current project.

Files

Brand Intake

This does two things in sequence:

Interviews the user to collect essential seed information about the brand
Researches the brand using that information to build a comprehensive brand context document

The output is a structured markdown file (brand-context.md) that all downstream modules — Creative Strategy Engine, Hook Writing, Creative Mechanics — can reference as the foundational context layer.

PHASE 1: INTAKE INTERVIEW

Before researching anything, ask the user the following questions. Ask them all at once in a single message — do not drip them one by one. Group them clearly so the user can answer quickly.

Questions to Ask

Brand basics:

What's the brand name?
What's the brand website URL?
What product(s) are you running paid ads for? If multiple, list them. If all, say "all".
Is there a specific product or product line you want this context document to focus on, or should it cover the full brand?

SKILL.md on GitHub