Review Audit
This does one thing well: it turns a pile of customer reviews into organized creative ammunition. You paste in reviews, it scores them for quality, then buckets everything into five categories: pain points, trigger moments, objections, transformations, and standout language. The real value is in how it handles quotes. Instead of paraphrasing or summarizing, it pulls exact customer language that's ready to drop into ad copy. If you're writing hooks or need voice of customer data for creative strategy, this gives you the raw material without the usual fluff. Works best when you have a decent volume of long, detailed reviews to mine.
- skills.sh installs
- 497
- GitHub stars
- 193
- last updated
- Aug 21, 2026
Install
$ npx -y skills add motion-team/creative-strategy-skills --skill review-audit --agent claude-codeInstalls into .claude/skills of the current project.
Files
Review Audit
This system mines positive customer reviews to extract the insights that make ad copy actually work — the real language, real pain, real moments, and real transformations that customers experienced. The output feeds directly into creative strategy and hook writing.
The goal is not to summarize reviews. The goal is to find the raw material for ads.
What You Need Before Starting
Reviews can be provided in any format:
- Pasted directly into the chat
- CSV or spreadsheet upload
- Copy/pasted from a document
If multiple products are present in the review set, identify them before beginning. All output is separated by product.
If the format is unclear or product attribution is ambiguous, ask before proceeding.
Step 1: Group by Product
If the brand sells multiple products, sort all reviews by product first. Every subsequent step runs separately per product.
If all reviews are for a single product, skip grouping and proceed.
Step 2: Score Review Quality (1–5)
Before analysis, score every review for quality. This determines what gets analyzed and what gets discarded.
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- Repository
- github.com/motion-team/creative-strategy-skills
- Categories
- DevOps & CI/CD, Git & Pull Requests, Code Review & Quality, Design & UI/UX
- First seen
- Jun 3, 2026
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