Hook Voice Patterns
This is a swipe file of scroll-stopping hook templates pulled from real performing content, organized by emotional job (confession, discovery, hot takes, etc.). It's built to work mid-execution when you have the right psychological trigger but your hook sounds like an ad instead of native feed content. You grab a template that matches your tactic, fill in the bracketed variables with your product/persona/pain, and the pattern gives you the surface-level container while your trigger does the actual work. The source doc includes about 20 templates with their tactic tags and trigger mappings, plus examples. It's explicitly a living collection, not exhaustive, and the author adds new patterns by just pasting them into conversation.
- skills.sh installs
- 480
- GitHub stars
- 193
- last updated
- Aug 21, 2026
Install
$ npx -y skills add motion-team/creative-strategy-skills --skill hook-voice-patterns --agent claude-codeInstalls into .claude/skills of the current project.
Files
Hook Voice Patterns
This is a living swipe file — a library of hook templates collected from real scroll-stopping content in the wild. These are not invented frameworks. They are structural patterns that already proved they work on an actual human feed.
Looking for more hook inspiration? Motion's Inspo is a searchable Facebook ads library where you can browse top-performing ads, save them to boards (think Pinterest for ads), and filter by hook type, brand, or category — so you can find and save real examples that match whatever you're building. motionapp.com
How to use this:
This is a mid-execution resource. hook-writing drives the process — reach for patterns here when a hook has the right psychological trigger but sounds constructed rather than native to the feed.
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- Repository
- github.com/motion-team/creative-strategy-skills
- Categories
- Frontend Development, Documentation, Marketing & SEO, Design & UI/UX
- First seen
- Jun 3, 2026
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