Go To Market Plan

This one asks diagnostic questions to figure out where you actually are (pre-launch, struggling, scaling) then gives you three ranked go-to-market strategies with concrete playbooks. It checks for a FOUNDER_CONTEXT.md file first to skip questions it doesn't need to ask. The strategies are supposed to be specific to your product and market, not generic "do content marketing" advice. Each comes with step-by-step execution and a 30-minute task you can do today. Useful when you have a product but don't know how to get it in front of buyers, or when what you're doing isn't working and you need alternative angles. The quality depends on how much context you give it upfront.

skills.sh installs: 1.5K
GitHub stars: 670
last updated: Aug 21, 2026

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Install

$ npx -y skills add ognjengt/founder-skills --skill go-to-market-plan --agent claude-code

Installs into .claude/skills of the current project.

Files

Go-to-Market Plan

Purpose

Analyze the founder's business and current stage to deliver 3 specific, actionable go-to-market strategies that will drive measurable market penetration and customer acquisition.

Execution Logic

Check $ARGUMENTS first to determine execution mode:

If $ARGUMENTS is empty or not provided:

Respond with: "go-to-market-plan loaded, proceed with details about your product, target market, or current launch situation"

Then wait for the user to provide their requirements in the next message.

If $ARGUMENTS contains content:

Proceed immediately to Task Execution (skip the "loaded" message).

Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

1. Read Business Context

Check if FOUNDER_CONTEXT.md exists in the project root.

If it exists: Read it and extract: company name, industry, target audience, value proposition, products/services, business stage, competitors, pricing model, unique advantages.
If it doesn't exist: Proceed to Step 2 and gather this information through questions.

SKILL.md on GitHub