Lead Magnet Generator

Generates two versions of viral lead magnet posts designed to drive comments and DMs. The quick version is punchy and gets straight to the CTA, while the detailed version uses bullet points to break down what's inside your freebie. It pulls from viral hook patterns and trigger words from another skill (viral-hook-creator), checks for business context in your project files, and adapts the output for Twitter or LinkedIn with platform-specific CTAs. Useful when you're trading a resource for engagement but don't want to sound like every other "comment below" post. The emphasis on credibility hooks and value anchors keeps it from feeling cheap.

skills.sh installs: 1.3K
GitHub stars: 670
last updated: Aug 21, 2026

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Install

$ npx -y skills add ognjengt/founder-skills --skill lead-magnet-generator --agent claude-code

Installs into .claude/skills of the current project.

Files

Lead Magnet Generator

Purpose

Generate 2 viral lead magnet posts that get your audience to comment a trigger word in exchange for a free resource, maximizing engagement and DM opt-ins.

Execution Logic

Check $ARGUMENTS first to determine execution mode:

If $ARGUMENTS is empty or not provided:

Respond with: "lead-magnet-generator loaded, proceed with additional instructions"

Then wait for the user to provide their requirements in the next message.

If $ARGUMENTS contains content:

Proceed immediately to Task Execution (skip the "loaded" message).

Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

1. MANDATORY: Read Reference Files FIRST

BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP

Before doing ANYTHING else, you MUST use the Read tool to read ALL reference files:

Read: ./references/lead-magnet-patterns.md
Read: ../viral-hook-creator/references/hook-patterns.md
Read: ../viral-hook-creator/references/trigger_words.md

SKILL.md on GitHub