Brand Copywriter
This is a framework-driven copywriting tool that outputs two versions of any marketing copy you need: ads, landing pages, emails, LinkedIn posts, product descriptions. It references 14 proven frameworks (PAS, AIDA, BAB, etc.) and picks the best one for your platform and use case, then generates an alternative for comparison. The built-in voice rules are aggressive about cutting AI tells like "game-changer" and "let's dive in", which is the difference between copy that sounds like copy and copy that sounds like a chatbot. If you have a FOUNDER_CONTEXT.md file in your project, it pulls your brand voice and product details automatically. Useful when you need professional marketing copy without the usual AI slop, and you want two angles to test against each other.
- skills.sh installs
- 1.6K
- GitHub stars
- 670
- last updated
- Aug 21, 2026
Install
$ npx -y skills add ognjengt/founder-skills --skill brand-copywriter --agent claude-codeInstalls into .claude/skills of the current project.
Files
Brand Copywriter
Purpose
Generate professional marketing copy in two versions: one using the optimal framework for the platform/use case, and one using an AI-selected alternative framework for comparison.
Execution Logic
Check $ARGUMENTS first to determine execution mode:
If $ARGUMENTS is empty or not provided:
Respond with: "brand-copywriter loaded, proceed with what you need copy for (e.g., Facebook ad, landing page, TikTok video, LinkedIn post, email sequence, etc.)"
Then wait for the user to provide their requirements in the next message.
If $ARGUMENTS contains content:
Proceed immediately to Task Execution (skip the "loaded" message).
Task Execution
When user requirements are available (either from initial $ARGUMENTS or follow-up message):
1. MANDATORY: Read Reference Files FIRST
BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP
Before doing ANYTHING else, you MUST use the Read tool to read BOTH reference files:
Read: ./references/copy_frameworks.md
Read: ./references/writing_styles.md
Sponsors
Agent CaffeineSponsoredClose your lid, come back to finished work
SnugSponsoredThe clipboard manager for the AI eraPromote your product hereReach 125k+ visitors monthly
WaxSponsoredBlock anything with supervision, without erasing your iPhonePromote your product hereReach 125k+ visitors monthly
knobsSponsoredSee your site on any phone, any day, in any languageDetails
- Repository
- github.com/ognjengt/founder-skills
- Categories
- Marketing & SEO, Sales & Marketing
- First seen
- Jun 3, 2026
More from ognjengt/founder-skills
All 15Recommended
More Marketing & SEO
content-marketingkostja94/marketing-skillsWhen the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Also use when the use1.2Kskills.sh installs
shopify-marketingnexscope-ai/ecommerce-skillsComprehensive Shopify marketing strategy and execution. SEO optimization, email marketing automation, paid advertising management, conversion rate optimization,1.2Kskills.sh installs
google-analyticsdavila7/claude-code-templatesAnalyze Google Analytics data, review website performance metrics, identify traffic patterns, and suggest data-driven improvements. Use when the user asks about1.2Kskills.sh installs
datalocastle-r03-anthropics-skills-seoaradotso/marketing-skillsdatalocastle r03 anthropics skills seo939skills.sh installsr13-danielrosehill-claude-slash-commands-seoaradotso/marketing-skillsr13 danielrosehill claude slash commands seo935skills.sh installs