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Discover Competitive Analysis

This generates structured competitive analysis reports for product teams trying to understand their market position. It walks you through scoping competitors, building feature matrices, mapping positioning on 2x2 grids, and turning observations into strategic recommendations. What I appreciate here is the emphasis on intellectual honesty: it explicitly tells you to acknowledge where competitors genuinely beat you and to mark your confidence levels on claims you can't verify. The output focuses on actionable insights rather than exhaustive feature lists. Best used when entering new markets, planning differentiation strategy, or during quarterly planning when you need to justify why you're building what you're building.

skills.sh installs
881
GitHub stars
794
last updated
Aug 21, 2026

Install

$ npx -y skills add product-on-purpose/pm-skills --skill discover-competitive-analysis --agent claude-code

Installs into .claude/skills of the current project.

Files

Competitive Analysis

A competitive analysis provides structured insight into the competitive landscape, helping product teams understand where they stand relative to alternatives and identify opportunities for differentiation. Rather than exhaustively cataloging every competitor, an effective analysis focuses on actionable insights that inform product strategy.

When to Use

  • Before entering a new market or launching a new product
  • When planning differentiation strategy for an existing product
  • During quarterly or annual strategic planning reviews
  • When evaluating build vs. buy decisions
  • After losing deals to understand competitive positioning
  • When onboarding new product team members to the market context

When NOT to Use

Sponsors

Details

Repository
github.com/product-on-purpose/pm-skills
Category
Productivity & Planning
First seen
Jun 3, 2026

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