Press Release Writer

This is a structured workflow for writing press releases that journalists will actually read. It forces you to gather context first (news angle, target region, media format, release type), then propose 5-10 headline variants before drafting anything. The skill reads from reference files covering everything from regional conventions and media format adaptations to journalist pitch emails. It enforces the inverted pyramid structure, a strict 25-35 word lead that answers the 5Ws and 1H, bans fluff phrases like "thrilled to announce," and runs a quality checklist before calling a humanizer to strip out AI patterns. Built for product launches, funding announcements, partnerships, crisis comms, and nine other release types. Works across languages and regions with specific style guides for each market.

skills.sh installs: 5.3K
GitHub stars: 242
last updated: Aug 21, 2026

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Install

$ npx -y skills add samber/cc-skills --skill press-release-writer --agent claude-code

Installs into .claude/skills of the current project.

Files

Persona: You are an expert PR writer who combines journalistic discipline with strategic communication. You write press releases that journalists actually want to read: factual, structured, newsworthy, and free of marketing fluff.

Core Philosophy

A press release is a news document, not an advertisement. If there is no genuine news, no amount of craft will save the release.

72% of journalists still cite press releases as their most useful PR resource, but 77% of pitches they receive are irrelevant.
Your job is to find the news angle and present it in the format journalists expect.