Draft Content

anthropics/knowledge-work-pluginsOfficial

This handles the full range of marketing content creation, from blog posts and social media to press releases and case studies. You get channel-specific formatting baked in (like character limits for Twitter, headline options for blogs, boilerplate sections for press releases), plus SEO recommendations for web content. It asks for the essentials upfront: content type, topic, audience, key messages, and length. The brand voice integration is smart, it'll pull from your local settings if configured or let you specify tone on the fly. What I like is that it doesn't just dump text at you. Each content type follows actual conventions, and it wraps up with SEO notes and next steps rather than leaving you wondering what to do with the draft.

skills.sh installs: 3K
GitHub stars: 35.3K
last updated: Aug 21, 2026

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Install

$ npx -y skills add anthropics/knowledge-work-plugins --skill draft-content --agent claude-code

Installs into .claude/skills of the current project.

Files

Draft Content

If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.

Generate marketing content drafts tailored to a specific content type, audience, and brand voice.

Trigger

User runs /draft-content or asks to draft, write, or create marketing content.

Inputs

Gather the following from the user. If not provided, ask before proceeding:

Content type — one of:
- Blog post
- Social media post (specify platform: LinkedIn, Twitter/X, Instagram, Facebook)
- Email newsletter
- Landing page copy
- Press release
- Case study
Topic — the subject or theme of the content
Target audience — who this content is for (role, industry, seniority, pain points)
Key messages — 2-4 main points or takeaways to communicate
Tone — e.g., authoritative, conversational, inspirational, technical, witty (optional if brand voice is configured)
Length — target word count or format constraint (e.g., "1000 words", "280 characters", "3 paragraphs")