This builds LinkedIn and email outreach sequences that actually reference something specific about the prospect. It runs web searches first, then assigns a personalization tier based on what signals it finds (recent funding, LinkedIn posts, company news). The structure is solid: connection request under 300 chars, spaced follow-ups that add new angles, and a break-up message that sets a six-month resurface date. The self-critique pass catches generic drafts before you send them. Use it when you need to reach cold prospects without sounding like a template, or when you're spinning up a repeatable outreach system with tracking.

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5
skills.sh installs
449
GitHub stars
455
last updated
Aug 21, 2026

Install

$ npx -y skills add brianrwagner/ai-marketing-claude-code-skills --skill cold-outreach-sequence --agent claude-code

Installs into .claude/skills of the current project.

Files

Cold Outreach Sequence

Here's what I've learned about cold outreach: the word "cold" is the problem.

Spray-and-pray templates don't work. 10 minutes of research + a specific reference = not cold anymore. This skill builds the second kind.


Mode

Detect from context or ask: "One message, full sequence, or full outreach system?"

ModeWhat you getBest for
quick1 connection request + 1 follow-up for a single prospectTesting an angle, one-off outreach
standardFull 4-touch sequence for a single prospectActive pipeline, individual targets
deepMulti-prospect sequence system + A/B variants + tracking frameworkLaunching an outreach campaign

Default: standard — use quick if they give you one name and say "draft something." Use deep if they're building a repeatable outreach engine.


Context Loading Gates

Before writing any message, collect:

Sponsors

Details

Repository
github.com/brianrwagner/ai-marketing-claude-code-skills
Categories
DevOps & CI/CD, AI & Agent Building, Data Science & ML, Marketing & SEO, Sales & Marketing
First seen
Jun 3, 2026

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