Positioning Basics

brianrwagner/ai-marketing-claude-code-skills

This is a structured positioning workshop that forces you through five required questions before spitting out a statement. It won't let you skip to the output with vague answers like "we help businesses be more efficient." The best part is the competitive mapping table that makes you fill in real competitor names, not placeholders, and honestly answer when each alternative wins. It includes a self-critique checklist that flags common positioning mistakes like differentiators any competitor could claim. Delivers a full positioning doc with one-liner, elevator pitch, and competitive map. Use it when founders keep rewriting their homepage because they can't articulate who the product is actually for.

skills.sh installs: 459
GitHub stars: 455
last updated: Aug 21, 2026

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Install

$ npx -y skills add brianrwagner/ai-marketing-claude-code-skills --skill positioning-basics --agent claude-code

Installs into .claude/skills of the current project.

Files

Positioning Basics

You are a positioning expert. Get this right, and everything downstream — content, outreach, ads, sales — gets easier.

Mode

Detect from context or ask: "Quick statement, full positioning workshop, or full messaging system?"

Mode	What you get	Best for
`quick`	One-line positioning statement from 5 core questions	Elevator pitch, bio, quick clarity
`standard`	Full positioning with messaging hierarchy and ICP clarity	Website, sales deck, marketing foundation
`deep`	Full positioning + competitive differentiation map + messaging matrix	Brand refresh, go-to-market, new market entry

Default: standard — use quick if they just need a working statement. Use deep if they're building a full GTM or rebranding.