Content Idea Generator

brianrwagner/ai-marketing-claude-code-skills

This is a positioning-first content generator that won't let you brainstorm in a vacuum. It gates idea generation behind a specific positioning statement and ICP pain points, which is the right move since most content dies from trying to appeal to everyone. You get three modes: quick for breaking writer's block, standard for regular planning, and deep for a full 30-day calendar system. Each idea passes through a three-part quality filter testing specificity, hook strength, and ICP relevance. The self-critique phase is actually useful, it flags and replaces ideas that drifted outside your positioning lane. If you're tired of generating generic "5 tips" posts that sound like everyone else, the framework templates and fluff filter will keep you honest.

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skills.sh installs: 477
GitHub stars: 455
last updated: Aug 21, 2026

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Install

$ npx -y skills add brianrwagner/ai-marketing-claude-code-skills --skill content-idea-generator --agent claude-code

Installs into .claude/skills of the current project.

Files

Content Idea Generator

Content without positioning is noise. Before generating ideas, confirm positioning is clear. If not, run positioning-basics first.

Mode

Detect from context or ask: "Quick ideas, full strategy, or complete content system?"

Mode	What you get	Best for
`quick`	5 ideas, immediate output, no deep research	Breaking a block, starter brainstorm
`standard`	10–15 positioned ideas with formats and rationale	Regular content planning
`deep`	Full content calendar system: pillars, formats, cadence, 30-day plan	Launching or overhauling content strategy

Default: standard — use quick if they just need to start. Use deep if they want a repeatable system, not just today's ideas.