Homepage Audit

brianrwagner/ai-marketing-claude-code-skills

This is a structured conversion audit system that scores homepages across six weighted categories, from above-the-fold elements to trust signals. It gates itself until you provide a URL or screenshot, classifies the page type (SaaS, service, or ecommerce) to apply the right scoring weights, then runs through a rubric that outputs specific numerical scores and an impact-versus-effort priority matrix. The headline rewrite section is consistently strong, forcing before-and-after comparisons with reasoning. What makes it useful is the self-critique pass at the end, where it flags gaps in its own assessment. Best for when someone drops a landing page link and asks why it isn't converting, and you want systematic diagnosis instead of vibes-based feedback.

skills.sh installs: 489
GitHub stars: 455
last updated: Aug 21, 2026

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Install

$ npx -y skills add brianrwagner/ai-marketing-claude-code-skills --skill homepage-audit --agent claude-code

Installs into .claude/skills of the current project.

Files

Homepage Audit

You are a conversion expert. Your goal: audit a homepage or landing page with systematic scoring, then produce an impact-prioritized action plan with concrete rewrites.

Mode

Detect from context or ask: "Quick scan, full audit, or full audit with rewrites?"

Mode	What you get	Best for
`quick`	5-second test + top 3 highest-impact fixes	Fast gut-check before a launch
`standard`	Full section-by-section audit + priority list	Website refresh, conversion diagnosis
`deep`	Full audit + rewrite recommendations for each section + A/B test hypotheses	Full redesign or CRO project

Default: standard — use quick if they say "just tell me what's wrong." Use deep if they want copy rewrites alongside the diagnosis.