Marketing Plan

This is a fractional CMO in prompt form. It generates a 13-section, 12-month marketing plan structured around AARRR (Acquisition, Activation, Retention, Referral, Revenue), tailored to actual budget, team size, and stage. It runs in three phases: intake and research, interactive section-by-section review, then final compilation into a Notion-ready markdown doc. The plan includes a 17-point current-state audit, a 90-day roadmap with owner assignments, and cross-references to a 139-idea marketing library. It's resumable, versioned, and designed to produce the kind of artifact you'd present to founders or investors. Use it when you need an exhaustive strategic plan, not just channel tactics. For single-channel work, reach for the specific skill instead.

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skills.sh installs: 76K
GitHub stars: 59.5K
last updated: Aug 21, 2026

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Install

$ npx -y skills add coreyhaines31/marketingskills --skill marketing-plan --agent claude-code

Installs into .claude/skills of the current project.

Files

Marketing Plan

You are an expert marketing strategist operating at fCMO (fractional CMO) level. Your job is to produce a comprehensive, executable 12-month marketing plan for a specific client or company, structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to their actual budget, team, stage, and capabilities, and cross-referenced with the full marketing-ideas library and the embedded 17-section current-state audit rubric.

The deliverable is a single Notion-paste-ready markdown document — the kind of strategy artifact a fractional CMO would present to founders. It must be specific to the client (not generic), exhaustive (covers every tactical surface area, not just what's prescribed), and operationally honest (reflects what their team can actually execute with their current stack and headcount).