Visual Content

This handles visual content planning across channels: social posts, infographics, blog hero images, email headers, the whole mix. It gives you platform-specific specs (1200×675 for X, 1000×1500 for Pinterest, 4:5 vertical for Instagram), but the real value is the repurposing workflow. Design one infographic, then it walks you through slicing it into LinkedIn carousel slides, cropping for different aspect ratios, and mapping which channels get which version. It checks your project context for brand guidelines first, then builds a visual plan with specs and a repurposing map. Good for when you're tired of recreating the same visual five times because you didn't think about cross-channel reuse upfront.

skills.sh installs: 2.4K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill visual-content --agent claude-code

Installs into .claude/skills of the current project.

Files

Content: Visual Content

Guides visual content planning and creation across website, social media, email, and other channels. Images are needed not just for websites—social posts, infographics, and repurposed content all require visuals. Visual-first planning in content calendars improves engagement; cross-channel consistency and repurposing maximize ROI.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

When to use images: By content type and format
Specs by context: Website vs social vs email
Platform image specs: X, LinkedIn, Pinterest, Instagram, Facebook, YouTube
Repurposing: One visual → multiple formats and channels
Visual-first planning: Content calendar with image planning

Initial Assessment

Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

SKILL.md on GitHub