Positioning Statement

This walks you through Geoffrey Moore's positioning framework from Crossing the Chasm, the one that forces you to fill in "For [target] that need [pain], [product] is a [category] that [benefit], unlike [competitor] which [differentiation]." It's not about writing taglines. It's about making hard choices on who you serve and why you're different. The skill includes quality checks for each section, like whether your target is specific enough to describe to a recruiter and whether your competitor is the real alternative buyers consider or just wishful thinking. Takes 10-15 minutes and works best when you're defining a new product, aligning stakeholders on strategy, or testing if your differentiation is actually defensible. Expect to iterate, positioning is never done in one draft.

skills.sh installs: 2.6K
GitHub stars: 7.9K
last updated: Aug 21, 2026

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Install

$ npx -y skills add deanpeters/product-manager-skills --skill positioning-statement --agent claude-code

Installs into .claude/skills of the current project.

Files

Purpose

Create a Geoffrey Moore-style positioning statement that clearly articulates who your product serves, what need it addresses, how it's categorized, what benefit it delivers, and how it differs from alternatives. Use this when you need to align stakeholders on product strategy, guide messaging, or test if your value proposition is crisp and defensible.

This is not a tagline or elevator pitch—it's a strategic clarity tool that forces you to make hard choices about target, need, and differentiation.

Input

Works best with: The product and its target customer. Also useful: The unmet need, product category, primary benefit, and nearest alternative — the skill drafts from what you give and asks only for what's missing.

Anything supplied with the invocation itself — text after the skill name, a pasted context dump, or an appended ARGUMENTS: line — counts as answers already given. Use it and skip whatever it covers; don't re-ask.

Arriving empty-handed? That works too. The skill asks for product and target customer first, then works through the Moore template slots.

SKILL.md on GitHub