Buyer Personas
This walks you through Adele Revella's 5 Rings of Buying Insight framework to build buyer personas from actual interview data instead of demographic guesswork. It structures the full process: defining your buying decision, planning interviews with recent buyers (won and lost deals), conducting storytelling interviews, and analyzing findings across priority initiatives, success factors, perceived barriers, decision criteria, and the buyer's journey. Use it when you need personas that actually inform messaging and sales strategy rather than sit in a deck. The interview question templates and analysis framework are solid, though you'll still need to do the actual buyer interviews yourself. Works best for B2B with complex buying decisions where you can access recent buyers.
- skills.sh installs
- 272
- GitHub stars
- 150
- last updated
- Aug 21, 2026
Install
$ npx -y skills add guia-matthieu/clawfu-skills --skill buyer-personas --agent claude-codeInstalls into .claude/skills of the current project.
Files
Buyer Personas
Create actionable buyer personas using Adele Revella's 5 Rings of Buying Insight methodology—based on real buyer stories, not demographics.
When to Use This Skill
Use this skill when you need to:
- Understand why buyers buy (or don't buy) your solution
- Create personas that drive action rather than gather dust
- Align marketing and sales around real buyer insights
- Develop messaging that resonates with actual decision-makers
- Map content to the buyer's journey
- Identify differentiation opportunities based on buyer concerns
- Improve win rates by addressing what buyers actually care about
This skill is particularly valuable for:
- B2B companies with complex buying decisions
- Product launches targeting new segments
- Companies with misaligned sales and marketing
- Teams relying on assumed or outdated buyer knowledge
Methodology Foundation
Source: Adele Revella - Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business (2015)
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- Repository
- github.com/guia-matthieu/clawfu-skills
- Categories
- Productivity & Planning, Marketing & SEO, Sales & Marketing
- First seen
- Jun 3, 2026
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