Google Ads Expert

This applies Perry Marshall's 80/20 principles to Google Ads campaign structure and optimization. It's built around the idea that conversion matters more than traffic, so you focus on landing pages first, then qualify clicks before they cost you money. The skill walks you through match type segmentation, the "peel and stick" technique for mining search terms, and pre-qualification tactics like putting prices in ads to scare away tire kickers. Use it when you're setting up new campaigns or stuck optimizing underperformers. The methodology is solid if you prefer strategic frameworks over tactical button-clicking, though you'll still need to know your way around the Google Ads interface.

skills.sh installs: 253
GitHub stars: 150
last updated: Aug 21, 2026

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Install

$ npx -y skills add guia-matthieu/clawfu-skills --skill google-ads-expert --agent claude-code

Installs into .claude/skills of the current project.

Files

Google Ads Expert - Master Paid Search with 80/20 Thinking

Build profitable Google Ads campaigns by applying Perry Marshall's 80/20 principles to paid search optimization

When to Use This Skill

Setting up a new Google Ads account from scratch
Optimizing existing campaigns that are underperforming
Structuring campaigns for maximum quality score and ROI
Applying 80/20 thinking to identify high-leverage optimizations
Scaling profitable campaigns without wasting budget
Qualifying leads before they click (saving money on bad clicks)
Prioritizing optimization efforts for maximum impact

Methodology Foundation

Aspect	Details
Source	Ultimate Guide to Google Ads, 80/20 Sales and Marketing
Expert	Perry Marshall - Pioneer of Google Ads education, 80/20 marketing guru
Core Principle	"Most people think traffic is 80% of the battle, but it's really 20%. CONVERSION is 80% of the battle. Once conversion is solid, traffic mysteries solve themselves."