Naming 6 Gates

Naming 6-Gates Protocol

Overview

Brand naming in 2026 is architectural engineering, not creative brainstorming. A name must be:

1. Machine-compatible - tokenized efficiently by LLMs, citeable by AI engines
2. Legally defensible - clear of trademark conflicts across jurisdictions
3. Voice-ready - pronounceable by assistants, invocable without friction
4. Narratively loaded - capable of carrying a brand story

Core principle: Optimize for AEO (Answer Engine Optimization) first, aesthetics second.

When to Use

• Creating a new brand, product, or company name
• Replacing a name due to trademark conflict
• Expanding internationally (multilingual requirements)
• Launching a voice-activated product or skill
• Naming for AI-first discovery (ChatGPT, Perplexity, Gemini recommendations)

When NOT to Use

• Internal project codenames (no legal/AEO requirements)
• Temporary campaign names
• Personal projects with no commercial intent

The 6-Gate Naming Process

digraph naming_process {
    rankdir=TB;
    node [shape=box];