Content Strategy

This is Joe Pulizzi's Epic Content Marketing methodology packaged as a Claude skill. It walks you through building a content engine: narrowing your niche, writing a mission statement with the XYZ method, defining 3-5 content pillars, and mapping content to buyer journey stages. The six principles (fill a need, be consistent, be human, have a POV, avoid sales speak, be best of breed) give you a filter for every piece you create. Good for starting a content program from scratch or fixing one that's not working. The ultimate test it keeps pushing: would your audience actually miss this content if it disappeared?

skills.sh installs: 237
GitHub stars: 150
last updated: Aug 21, 2026

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Install

$ npx -y skills add guia-matthieu/clawfu-skills --skill content-strategy --agent claude-code

Installs into .claude/skills of the current project.

Files

Content Strategy - Build an Audience That Buys

Create a content engine that attracts, engages, and converts using Joe Pulizzi's Epic Content Marketing methodology

When to Use This Skill

Starting a content marketing program from scratch or revamping an existing one
Building an audience for your brand, product, or service
Creating a content mission statement to align your team
Developing an editorial calendar and content plan
Choosing content types and channels strategically
Measuring content ROI and proving value to leadership
Escaping campaign mentality for sustainable content

Methodology Foundation

Aspect	Details
Source	Epic Content Marketing (2014, 2nd ed. 2023)
Expert	Joe Pulizzi - Founder of Content Marketing Institute, creator of Content Marketing World
Core Principle	"Content marketing is about creating valuable information your customers are passionate about so they actually pay attention to you. By delivering consistent, ongoing value, buyers reward you with their business and loyalty."