Education Program

Builds out student and education discount programs as an acquisition channel. Covers discount structures (30-50% at signup, 15-25% renewal), verification methods (.edu email, SheerID, UNiDAYS), and placement strategy across registration, pricing pages, and homepage. The core insight is solid: 65% of students who use professional tools in school keep using them at their first job, so this is long-term customer acquisition, not charity. It treats registration as the primary decision point and helps you avoid the common mistake of building a redundant standalone page when the discount should live in your signup flow. Useful if you're in SaaS, dev tools, or productivity and want to think through verification and graduation transitions properly.

skills.sh installs: 1K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill education-program --agent claude-code

Installs into .claude/skills of the current project.

Files

Channels: Education Program

Guides student and education discount programs as an acquisition channel. Targets students and educators; common for SaaS, dev tools, and productivity apps. ~65% of students who use professional tools in school continue using them in their first jobs—education discounts are long-term customer acquisition, not just revenue loss.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify: