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Personalization At Scale

If you're doing cold outreach at any volume, you know the pain of researching personalized first lines. This skill takes a prospect list and generates unique openers based on LinkedIn activity, company news, funding rounds, mutual connections, and other signals. It organizes everything by personalization type (congratulations, observations, shared interests) and gives you multiple first line options plus full email templates for each prospect. The format is detailed, maybe more than you need, but you can always strip it down. Claims to save 10+ hours per campaign, which tracks if you're manually researching 100+ prospects. Worth trying if you're tired of "I was on your website" personalization that fools nobody.

skills.sh installs
350
GitHub stars
422
last updated
Aug 21, 2026

Install

$ npx -y skills add onewave-ai/claude-skills --skill personalization-at-scale --agent claude-code

Installs into .claude/skills of the current project.

Files

Personalization at Scale

Generate hundreds of unique, researched first lines in minutes instead of hours, making cold outreach feel warm.

Contents

  • references/research-sources.md - signal sources, personalization styles, quality standards
  • references/patterns-by-type.md - sample first lines and tables for each angle (congrats, observation, mutual connection, company news, hiring, tech stack, thought leadership, shared background)
  • references/fallbacks.md - role/stage/industry/competitor lines for prospects with no angle
  • references/output-template.md - full campaign deliverable structure
  • references/benchmarks.md - expected lift, A/B reference data, pro tips (do/don't)
  • references/example-campaigns.md - worked campaign examples by persona

Workflow

  1. Ingest the prospect list (CSV or pasted). Require First Name, Last Name, Title, Company; use LinkedIn URL, email, website, industry, size, and location when available.

  2. Confirm preferences: which personalization styles to prioritize (1-3), tone (professional, casual, direct, consultative), and any exclusions (recency cutoff, personal topics, sensitive subjects).

Sponsors

Details

Repository
github.com/onewave-ai/claude-skills
Categories
Data Science & ML, Sales & Marketing
First seen
Jun 3, 2026

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