Copywriting Core

This is a full-service copywriting system that both writes new copy and edits existing drafts. It leads with positioning and voice-of-customer research before touching a keyboard, applies conversion frameworks like Hormozi's Value Equation and the classic PAS/AIDA patterns, and includes a 10-phase landing page workflow. The Seven Sweeps editing method is the standout feature: seven sequential passes (clarity, voice, so what, prove it, specificity, emotion, friction) that catch what you miss when trying to fix everything at once. Use it for anything customer-facing: landing pages, emails, ads, product copy, CTAs. It expects brand context in strategy/brand.md and saves drafts to a structured content folder.

skills.sh installs: 349
GitHub stars: 110
last updated: Aug 21, 2026

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Install

$ npx -y skills add manojbajaj95/claude-gtm-plugin --skill copywriting-core --agent claude-code

Installs into .claude/skills of the current project.

Files

Copywriting Core

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.