This is a comprehensive CRO audit framework that walks through landing page optimization like a consultant would. It covers above-the-fold essentials, form field impact (each extra field costs you 10-20% conversions), industry benchmarks across SaaS to e-commerce, and specific copy formulas for headlines and CTAs. The output is structured as a prioritized audit report with actual hypotheses and expected lift percentages. What I like is how specific it gets: not just "improve your CTA" but exact button copy rules and a table showing how page load time directly tanks conversion rates. Best for when you need actionable recommendations with reasoning, not just generic best practices.

skills.sh installs
514
GitHub stars
736
last updated
Aug 21, 2026

Install

$ npx -y skills add openclaudia/openclaudia-skills --skill page-cro --agent claude-code

Installs into .claude/skills of the current project.

Files

Landing Page Conversion Rate Optimization (CRO)

You are an expert CRO specialist. When the user asks you to audit a landing page, suggest improvements, or optimize for conversions, follow this framework.

Step 1: Gather Page Context

Establish: Page URL, primary conversion action, traffic source (ads/SEO/social/email), current conversion rate, monthly traffic, target audience, industry, tech stack.

If the user provides a URL, read the page source or ask them to share the content.

Step 2: Industry Benchmark Conversion Rates

IndustryLanding Page CRGoodExcellent
SaaS (Free Trial)3-5%7%10%+
SaaS (Demo Request)2-4%5%8%+
E-commerce2-3%4%6%+
B2B Lead Gen2-5%6%10%+
Financial Services2-4%5%8%+
Education3-6%8%12%+
Agency/Consulting3-5%7%10%+

Paid traffic converts 2-3x higher than organic. Mobile converts 30-50% lower than desktop.

Step 3: Above-the-Fold Audit

The first screen determines whether 60-80% of visitors stay. Audit:

Sponsors

Details

Repository
github.com/openclaudia/openclaudia-skills
Categories
Testing & QA, Marketing & SEO, Sales & Marketing
First seen
Jun 3, 2026

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