Lead Magnet

When you need to turn website visitors into email subscribers, this skill walks you through building lead magnets that actually convert. It covers six formats (checklists, templates, calculators, mini-courses, whitepapers, swipe files) with specific structure templates for each, plus landing page layouts and email gate integration code for Mailchimp, ConvertKit, and others. The conversion rate estimates are helpful for prioritizing effort. Use this when you're setting up gated content and want proven templates instead of guessing at structure. It's opinionated about what works, which saves time, though you'll still need to write the actual content and hook up your email provider.

skills.sh installs: 461
GitHub stars: 736
last updated: Aug 21, 2026

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Install

$ npx -y skills add openclaudia/openclaudia-skills --skill lead-magnet --agent claude-code

Installs into .claude/skills of the current project.

Files

Lead Magnet Creation

Design and build lead magnets that convert visitors into email subscribers and qualified leads.

1. Lead Magnet Types

Checklists

Best for: Actionable topics, step-by-step processes Effort to create: Low (1-2 hours) Conversion rate: High (30-50% on dedicated landing pages)

Template structure:

Title: The Complete [Topic] Checklist

[ ] Step 1: [Action item]
    Why: [Brief explanation]
    Tool: [Recommended tool if applicable]

[ ] Step 2: [Action item]
    ...

[ ] Step 3: [Action item]
    ...

[Continue for 10-25 items]

Bonus: [Extra tip or resource link]

Example titles: