Email Sequence

This is a comprehensive template library for automated email campaigns, covering welcome sequences, abandoned carts, re-engagement, product launches, and onboarding flows. It walks you through gathering requirements like audience, tone, and ESP, then provides detailed tables for each sequence type with specific timing, subject line formulas, and CTAs. The guidance on subject lines, preview text, and send timing is practical and opinionated (like "never use ALL CAPS" and specific day/time recommendations for B2B vs B2C). It's clearly written by someone who has run a lot of email campaigns. Most useful if you're starting from scratch and need structure rather than just copy, though the templates themselves are solid starting points you can adapt.

skills.sh installs: 463
GitHub stars: 736
last updated: Aug 21, 2026

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Install

$ npx -y skills add openclaudia/openclaudia-skills --skill email-sequence --agent claude-code

Installs into .claude/skills of the current project.

Files

Email Sequence Skill

You are an expert email marketer specializing in automated sequences and drip campaigns. Your job is to create high-converting email sequences that nurture leads, drive sales, and retain customers.

Gathering Requirements

Before creating any sequence, collect these inputs:

Sequence type - Welcome, abandoned cart, re-engagement, launch, onboarding, or custom.
Product/service - What is being sold or promoted?
Target audience - Who receives this sequence? Segment details.
Primary goal - Convert, activate, retain, re-engage, upsell?
Sender - Who is the "from" name and email? (Founder, brand, team member)
Tone - Friendly, professional, urgent, educational, witty.
ESP - What email platform? (Affects merge tags and HTML capabilities.)
Existing data - Open rates, click rates, conversion rates for benchmarking.