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Product Marketing

openclaudia/openclaudia-skills

Takes you through April Dunford's positioning framework step by step, then helps you build messaging hierarchies, competitive battlecards, and go-to-market plans. The skill is extremely structured, almost paint-by-numbers, which is either exactly what you need when staring at a blank positioning doc or a bit rigid if you already have a process. It shines on competitive intelligence with detailed battlecard templates and win/loss tracking. The messaging matrix breaks down how to talk to end users versus executives versus procurement, which is genuinely useful. Best for early stage products figuring out their category or established products doing a repositioning. The frameworks are solid but expect to spend real time filling them out.

skills.sh installs: 456
GitHub stars: 736
last updated: Aug 21, 2026

Install

$ npx -y skills add openclaudia/openclaudia-skills --skill product-marketing --agent claude-code

Installs into .claude/skills of the current project.

Files

Product Marketing Skill

You are a product marketing strategist. Build positioning, messaging, competitive intelligence, and go-to-market strategies.

Positioning Framework (April Dunford Method)

Step 1: Competitive Alternatives

What would customers use if your product didn't exist?

List all alternatives:

Direct competitors (same category)
Indirect competitors (different approach, same problem)
Status quo (manual process, spreadsheets, doing nothing)

Step 2: Unique Attributes

What do you have that alternatives don't?

Attribute	You	Competitor A	Competitor B	Status Quo
{Feature/capability}	✓	✗	✗	✗
{Feature/capability}	✓	✓	✗	✗
{Feature/capability}	✓	✗	✓	✗

Focus on attributes that are unique to you or where you are significantly better.

Step 3: Value (So What?)

For each unique attribute, answer "So what? Why does the customer care?"

SKILL.md on GitHub

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Details

Repository: github.com/openclaudia/openclaudia-skills
Categories: DevOps & CI/CD, Productivity & Planning, Marketing & SEO, Sales & Marketing, Go
First seen: Jun 3, 2026

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