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Media Relations

Helps you pitch journalists without embarrassing yourself. Built around a prep-target-pitch framework that's basically: get your story ready, find reporters who actually cover your space, then reach out one at a time with exclusives. The big insight here is don't blast 50 reporters at once. Offer an exclusive to your top choice, wait for a response, then move down the list. It'll push you to think about what's newsworthy to readers rather than just promotional for you, and flags common mistakes like leading with your funding round instead of the actual story. Useful if you're doing a launch or trying to build ongoing relationships with press.

skills.sh installs
1.5K
GitHub stars
1.5K
last updated
Aug 21, 2026

Install

$ npx -y skills add refoundai/lenny-skills --skill media-relations --agent claude-code

Installs into .claude/skills of the current project.

Files

Helps you pitch journalists without embarrassing yourself. Built around a prep-target-pitch framework that's basically: get your story ready, find reporters who actually cover your space, then reach out one at a time with exclusives. The big insight here is don't blast 50 reporters at once. Offer an exclusive to your top choice, wait for a response, then move down the list. It'll push you to think about what's newsworthy to readers rather than just promotional for you, and flags common mistakes like leading with your funding round instead of the actual story. Useful if you're doing a launch or trying to build ongoing relationships with press.

Browse the repository on GitHub

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Details

Repository
github.com/refoundai/lenny-skills
Categories
Testing & QA, DevOps & CI/CD, Sales & Marketing

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