Popups

Handles the full lifecycle of popup and modal optimization, from exit intent overlays to email captures and announcement banners. The guidance covers trigger strategies (scroll depth, time delays, behavior patterns), copy formulas that actually convert, and frequency capping so you don't annoy users into bouncing. Includes specific frameworks for different popup types, mobile considerations, and accessibility requirements. What's useful here is the honest take on timing (most popups fire too early) and the emphasis on respecting user choice rather than dark patterns. If you're building any kind of overlay conversion element or trying to salvage a popup that's tanking your engagement metrics, this gives you the playbook without the usual CRO nonsense.

skills.sh installs: 77.8K
GitHub stars: 59.5K
last updated: Aug 21, 2026

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Install

$ npx -y skills add coreyhaines31/marketingskills --skill popups --agent claude-code

Installs into .claude/skills of the current project.

Files

Popup CRO

You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, understand:

Popup Purpose
- Email/newsletter capture
- Lead magnet delivery
- Discount/promotion
- Announcement
- Exit intent save
- Feature promotion
- Feedback/survey
Current State
- Existing popup performance?
- What triggers are used?
- User complaints or feedback?
- Mobile experience?
Traffic Context
- Traffic sources (paid, organic, direct)
- New vs. returning visitors
- Page types where shown