Acquisition Channel Advisor

This walks you through whether to scale, test, or kill an acquisition channel by looking at unit economics (LTV:CAC, payback period), customer quality (retention and expansion by source), and scalability (volume potential, magic number). It asks up to 4 adaptive questions with numbered options, calculates your channel CAC if you don't have it, and flags whether you've got strong economics (>3:1 LTV:CAC, <12mo payback), marginal (2-3:1), or poor (<2:1). The honest take: it's a structured way to avoid the classic mistake of pouring budget into channels with low CAC but terrible retention, or killing channels that just need optimization. Best used when you have at least 3 months of data and can segment customers by acquisition source.

skills.sh installs: 2.8K
GitHub stars: 7.9K
last updated: Aug 21, 2026

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Install

$ npx -y skills add deanpeters/product-manager-skills --skill acquisition-channel-advisor --agent claude-code

Installs into .claude/skills of the current project.

Files

Purpose

Guide product managers through evaluating whether to scale, test, or kill an acquisition channel based on unit economics (CAC, LTV, payback), customer quality (retention, NRR), and scalability (magic number, volume potential). Use this to make data-driven go-to-market decisions and optimize channel mix for sustainable growth.

This is not a channel strategy framework—it's a financial lens for channel evaluation that helps you avoid scaling unprofitable channels or killing channels with fixable problems. Use when deciding how to allocate marketing budget across channels.

Input

Works best with: The acquisition channel you're evaluating (e.g., paid search, outbound SDR, partner referrals). Also useful: Any metrics you already have — CAC, LTV, payback period, retention/NRR by channel — plus company stage and the decision on the table (scale, test, or kill).

Anything supplied with the invocation itself — text after the skill name, a pasted context dump, or an appended ARGUMENTS: line — counts as answers already given. Use it and skip whatever it covers; don't re-ask.

SKILL.md on GitHub

Details

Repository: github.com/deanpeters/product-manager-skills
Categories: Testing & QA, Code Review & Quality
First seen: Apr 16, 2026