Google Ads

This walks you through Google Ads campaign setup, keyword targeting, and optimization with a useful split between PMF testing mode (small budget, simple landing page, validate messaging) and conversion-driven mode (scale with ROAS targets). The campaign structure guidance is solid, covering brand, non-brand, competitor bidding, and Performance Max with specific asset requirements and learning periods. I appreciate the practical thresholds: it tells you to use manual CPC under 30 conversions per month and only move to smart bidding when you have the volume. The Quality Score levers and paid-organic cannibalization audit are the kind of details that actually save money. Good companion to keyword-research and landing-page-generator if you're running the full funnel.

skills.sh installs: 1.7K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill google-ads --agent claude-code

Installs into .claude/skills of the current project.

Files

Paid Ads: Google Ads

Guides Google Ads setup, campaign structure, keyword targeting, and optimization. Google Ads excels at high-intent search traffic; use when people actively search for your solution.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Two Modes: PMF Testing vs Conversion-Driven

Mode	When	Budget	Landing page	Metrics
PMF testing	Pre-PMF; validate idea before building	$47–500; start small	Simple LP: headline, benefits, problem solved, CTA ("Join Waitlist," "Get Early Access")	CTR, sign-up rate, bounce rate; low CTR/high bounce = messaging/positioning issue
Conversion-driven	PMF validated; commercialization	Scale; ROAS target	Full funnel; ad-to-page alignment	ROAS, CAC, conversion rate

SKILL.md on GitHub

Details

Repository: github.com/kostja94/marketing-skills
Categories: Frontend Development, Testing & QA, Code Review & Quality, Debugging, Marketing & SEO
First seen: Apr 16, 2026

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