Content Strategy

When you need to organize SEO content around topic clusters instead of scattered blog posts, this walks you through building pillar pages with 6-12 cluster articles that actually link together properly. It covers the hub-and-spoke model, explains why clustered content gets 42% more AI citations and 30% more traffic than standalone pieces, and helps you map subtopics to avoid keyword cannibalization. The evergreen versus timely content split (70-75% evergreen) is practical, and it keeps Product-Led SEO in mind rather than just chasing keywords. Outputs a topic cluster map, calendar, and internal linking plan. Pairs with keyword-research for discovery and content-optimization for the actual writing.

skills.sh installs: 1.4K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill content-strategy --agent claude-code

Installs into .claude/skills of the current project.

Files

SEO Content: Content Strategy

Guides content strategy for SEO: topic clusters, pillar pages, cluster articles, and editorial planning. For content marketing across all channels (blog, email, social, video), see content-marketing. For translation workflow and multilingual content, see translation.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

Keywords: From keyword research — see keyword-research for discovery and clustering
Existing content: What already exists
Resources: Content capacity, tools
Goals: Traffic, conversions, authority

SKILL.md on GitHub

Details

Repository: github.com/kostja94/marketing-skills
Categories: DevOps & CI/CD, Productivity & Planning, Marketing & SEO
First seen: May 16, 2026