Influencer Marketing

This one helps you figure out influencer marketing strategy when you're working on AI or SaaS products. It walks through platform selection (Instagram, TikTok, YouTube, LinkedIn), influencer tiers from nano to macro, and explains the difference between pure influencer plays versus affiliate or creator program models. You get discovery approaches, cooperation structures like product exchange or paid promotion, and content brief templates. The guidance is pretty complete, covering screening criteria, payment terms, and FTC compliance. Honestly useful if you're early stage and haven't run influencer campaigns before, since it lays out the different models and helps you avoid common mistakes like prioritizing follower count over engagement rate.

skills.sh installs: 1.3K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill influencer-marketing --agent claude-code

Installs into .claude/skills of the current project.

Files

Channels: Influencer

Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

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