Tiktok Ads

This walks you through TikTok Ads setup, creative strategy, and optimization with a focus on what actually works on the platform. You get format breakdowns (In-Feed, Spark Ads, TopView), creative best practices like the critical 0-3 second hook, and targeting options from interest-based to lookalikes. The guidance is opinionated in the right ways: it pushes UGC-style over polished content, reminds you that sound-on matters here unlike other platforms, and includes a pre-launch checklist covering Pixel, Events API, and vertical video specs. Useful if you're running paid campaigns for younger demos and have the creative velocity to keep up with TikTok's refresh cadence.

skills.sh installs: 1.4K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill tiktok-ads --agent claude-code

Installs into .claude/skills of the current project.

Files

Paid Ads: TikTok Ads

Guides TikTok Ads setup, creative strategy, and optimization. TikTok excels at younger demographics (18–34) and viral-style video; use when your audience skews young and you have video creative capacity.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Why TikTok

Demographics: 18–34; Gen Z and younger millennials
Creative velocity: Short-form; native feel; UGC-style performs well
Cost: Often lower CPM than Meta for reach
Engagement: High watch time; sound-on culture

Ad Formats

Format	Use
In-Feed	Native video; 9–15s or longer; primary format
TopView	First impression; premium; awareness
Spark Ads	Boost organic posts; native; creator partnership
Collection	Product catalog; e-commerce