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Paid Ads Strategy

kostja94/marketing-skills

Covers both PMF validation (testing demand with small budgets before you build) and full-scale acquisition across Google, Meta, LinkedIn, Reddit, TikTok, and other channels. Includes budget allocation, creative frameworks, and when to skip paid ads entirely in favor of organic channels. The dual-channel guidance is practical: Google captures high-intent searchers, Meta creates demand with people who don't know they need you yet. Good decision tree for web versus app versus CTV. The PMF testing mode is honest about using ads as a learning tool with simple landing pages and waitlist CTAs, which saves you from burning budget on unvalidated ideas. Routes to platform-specific skills for execution.

skills.sh installs
1.3K
GitHub stars
1.1K
last updated
Aug 21, 2026
View on GitHub

Install

$ npx -y skills add kostja94/marketing-skills --skill paid-ads-strategy --agent claude-code

Installs into .claude/skills of the current project.

Files

Covers both PMF validation (testing demand with small budgets before you build) and full-scale acquisition across Google, Meta, LinkedIn, Reddit, TikTok, and other channels. Includes budget allocation, creative frameworks, and when to skip paid ads entirely in favor of organic channels. The dual-channel guidance is practical: Google captures high-intent searchers, Meta creates demand with people who don't know they need you yet. Good decision tree for web versus app versus CTV. The PMF testing mode is honest about using ads as a learning tool with simple landing pages and waitlist CTAs, which saves you from burning budget on unvalidated ideas. Routes to platform-specific skills for execution.

Browse the repository on GitHub

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Details

Repository
github.com/kostja94/marketing-skills
Categories
Testing & QA, Code Review & Quality, Productivity & Planning, Automation & Workflows, Marketing & SEO
First seen
May 16, 2026

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