Website Structure
This walks you through planning which pages your site needs and in what order to build them. It starts with an assessment of your product type and growth strategy, then maps out Must Have pages (home, pricing, blog, legal), Great to Have (testimonials, FAQ), and traffic-driven ones (category pages for content sites). The generic template covers everything from /tools to /alternatives to /api, and it ties growth channels directly to URL structure (like /affiliate for partnerships or /education for student plans). What's useful is the priority framework for dev scheduling and the clear guidance on when features pages differ from use cases pages. It references a full page taxonomy in the skills reference doc and connects to related skills for URL rules and sitemaps.
- skills.sh installs
- 1.3K
- GitHub stars
- 1.1K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add kostja94/marketing-skills --skill website-structure --agent claude-codeInstalls into .claude/skills of the current project.
Files
Strategy: Website Structure
Guides website structure planning: which pages to build, page priority, and how structure supports UX, SEO, and growth. Structure is the organization and connection of pages; it affects user navigation, Google's understanding of content importance, crawlability, and sitelinks in SERPs. See serp-features for sitelinks and SERP optimization.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Website type: Product/SaaS, B2B, E-commerce, Portfolio, Forum, Directory
- Stage: New site (plan from scratch) vs. existing (extend or audit)
- Growth strategy: Affiliate, education, multi-language, community, B2B, developer
- Constraints: Team size, budget, tech stack
Sponsors
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- Repository
- github.com/kostja94/marketing-skills
- Categories
- DevOps & CI/CD, Code Review & Quality, Productivity & Planning, Automation & Workflows, Marketing & SEO
- First seen
- May 16, 2026
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