Meta Ads

Guides you through Meta advertising from campaign structure to creative optimization, with solid defaults for both manual and automated setups. The hierarchy is simple (campaign, ad set, ad), and the skill pushes you toward Advantage+ automation where it makes sense while keeping manual targeting options clear. You get naming conventions, creative specs (including that 0-3 second hook for video), and tracking setup with Pixel plus Conversions API. The pre-launch checklist alone saves you from common mistakes. Most useful when you're beyond "should I run Meta ads" and into the actual mechanics of building campaigns that won't burn budget during the learning phase.

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skills.sh installs: 2.3K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill meta-ads --agent claude-code

Installs into .claude/skills of the current project.

Files

Paid Ads: Meta Ads

Guides Meta (Facebook/Instagram) Ads setup, campaign structure, audience targeting, and creative optimization. Meta excels at demand generation and visual products; use when creating demand or when creative assets are strong.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Campaign Structure

Hierarchy: Campaign → Ad Set → Ad (3 levels)

Principle: One objective per campaign. Multiple campaigns for the same objective split budget and data, slowing the algorithm's learning phase. Consolidate by objective; focus on clean structure and data-led decisions.

Account
├── Campaign: Prospecting
│   ├── Ad Set: Lookalike 1%
│   └── Ad Set: Broad (Advantage+)
├── Campaign: Retargeting
└── Campaign: Testing

Naming: META_[Objective]_[Audience]_[Offer]_[Date] (e.g., META_Conv_Lookalike-Customers_FreeTrial_2024Q1)

Advantage+ & Automation

SKILL.md on GitHub

Details

Repository: github.com/kostja94/marketing-skills
Categories: Backend & APIs, Automation & Workflows, Marketing & SEO
First seen: Apr 16, 2026