Podcast Marketing

This one helps you plan and optimize podcasts for actual discoverability, which is the real challenge when you're competing with 3 million active shows. It covers the full stack: niche positioning, SEO through transcripts and show notes, PodcastEpisode schema markup, and repurposing strategies for social clips and blog content. The distribution breakdown is useful (32% search, 28% apps, 24% social) because it shows you where to focus effort. It'll push you toward text-based optimization since search engines can't index audio, and includes practical checklists for launch and cross-promotion. Good for both new podcasters mapping out a strategy and existing ones trying to break through the noise.

skills.sh installs: 1.9K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill podcast-marketing --agent claude-code

Installs into .claude/skills of the current project.

Files

Content: Podcast

Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root {project}.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

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