Branding

This one separates brand strategy from visual execution. You get frameworks for positioning statements, hero's journey storytelling where the customer is the hero, voice and tone rules, and the 12 brand archetypes. It reads your project context first if it exists, then helps you build or audit purpose, values, origin stories, and messaging consistency across touchpoints. The skill includes a design token table structure for colors and typography that bridges strategy and implementation. When you need actual visual specs or CSS, it points you to brand-visual-generator. Useful if you're defining a new brand, running an audit, or finally writing down the voice guidelines that live in someone's head.

skills.sh installs: 1.9K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill branding --agent claude-code

Installs into .claude/skills of the current project.

Files

Strategies: Branding

Guides brand strategy: purpose, values, positioning, storytelling, voice, and visual identity. Companies with consistent branding see 23–33% revenue lift; people remember stories ~22× more than facts alone. Use this skill when defining a new brand, auditing consistency, or aligning messaging across touchpoints.

Keywords: brand strategy, brand guidelines, visual identity, storytelling, brand voice, design tokens, slide deck, corporate identity, style guide, positioning

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

Brand strategy: Purpose, values, positioning, differentiation, target audience
Brand storytelling: Origin story, hero's journey, narrative arc, brand archetypes
Brand voice & tone: Voice, tone, avoid terms, preferred wording
Brand visual identity: Colors, typography, logo rules—strategy layer; implementation in brand-visual-generator, logo-generator