Content Marketing

This handles content marketing strategy across channels: what you create (types), how you deliver it (formats), and where it goes (distribution). The real value is in the repurposing matrix, which shows you how to turn one piece of core content into multiple formats across multiple channels. It includes funnel mapping, evergreen vs timely mix ratios (70/30 recommended), and a content types table that links out to the specific generators you'd actually use. The scope is clear: it's for planning and strategy, not execution. If you're mapping out a content calendar or figuring out how to maximize ROI from existing content, this is the right starting point.

skills.sh installs: 1.2K
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add kostja94/marketing-skills --skill content-marketing --agent claude-code

Installs into .claude/skills of the current project.

Files

Strategies: Content Marketing

Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.