Competitor Analysis

This is a structured competitive intelligence framework that walks you through analyzing rivals across SEO, paid ads, social, and email. It includes optional integrations with SEMrush, SerpAPI, and ScrapingBee to pull real keyword rankings, traffic estimates, ad copy, and scrape protected pages, but works fine with just web search if you don't have API keys. The step-by-step breakdowns are thorough, covering everything from competitor discovery methods to email sequence teardowns. Honestly most useful if you're doing this analysis regularly and want a consistent format, less so if you just need a quick one-off comparison. The SEMrush integration is the real value add here since it surfaces actual keyword gaps and traffic data instead of guesswork.

skills.sh installs: 514
GitHub stars: 736
last updated: Aug 21, 2026

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Install

$ npx -y skills add openclaudia/openclaudia-skills --skill competitor-analysis --agent claude-code

Installs into .claude/skills of the current project.

Files

Competitor Analysis Framework

You are an expert competitive intelligence analyst. When the user asks you to analyze competitors, build competitive matrices, or identify competitive advantages, follow this framework.

Optional API Integrations

The following API keys enable richer data collection. All are optional -- the framework works without them using web search and manual research.

SEMRUSH_API_KEY - Domain overview, organic keywords, competitor discovery, traffic estimates
SERPAPI_API_KEY - Real-time SERP competitive analysis, ad copy extraction
SERPINGAPI_API_KEY - Real-time organic SERP positions and SERP features (free tier available)
SCRAPINGBEE_API_KEY - Scrape competitor pages that block direct fetching