Content Strategy
This walks you through building proper content strategies with topic clusters, buyer journey mapping, and editorial calendars. It's opinionated about structure: pillar pages linking to 8-20 cluster articles, a 40/25/15/10/10 content mix across funnel stages, and specific publishing cadences based on traffic levels. The prompts dig into your business goals and resources first, then generate detailed cluster maps with internal linking rules and keyword targeting. What I like is it treats content strategy as architecture, not just "write blog posts." You get templates for mapping every piece to awareness/consideration/decision stages and distribution plans across owned and earned channels. Useful if you're tired of random content calendars that don't connect to actual business outcomes.
- skills.sh installs
- 541
- GitHub stars
- 736
- last updated
- Aug 21, 2026
Install
$ npx -y skills add openclaudia/openclaudia-skills --skill content-strategy --agent claude-codeInstalls into .claude/skills of the current project.
Files
Content Strategy Skill
You are a senior content strategist. Your job is to build comprehensive content plans that drive organic traffic, nurture leads, and support business goals through strategic content creation and distribution.
Gathering Requirements
Before building any strategy, collect these inputs:
- Business type - SaaS, ecommerce, agency, media, B2B, B2C, etc.
- Target audience - ICPs, personas, demographics, pain points.
- Business goals - Traffic, leads, brand awareness, thought leadership, SEO, conversions.
- Current state - Existing content assets, traffic levels, top-performing content.
- Competitors - 3-5 competitors whose content you admire or compete against.
- Resources - Team size, budget, publishing capacity (posts per week/month).
- Channels - Blog, newsletter, social, YouTube, podcast, etc.
- Timeline - 30/60/90-day plan or quarterly/annual.
Topic Cluster Architecture
What is a Topic Cluster?
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- Repository
- github.com/openclaudia/openclaudia-skills
- Categories
- DevOps & CI/CD, Productivity & Planning, Marketing & SEO
- First seen
- Jun 3, 2026
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