Reddit Marketing

This is basically a Reddit marketing playbook that knows the platform's cardinal rule: Redditors hate obvious self-promotion. It'll help you find target subreddits, evaluate them by engagement metrics, and build out a content strategy that's 90% genuine contribution and 10% product mentions. The output includes tiered subreddit lists, weekly posting rhythms, and specific post ideas formatted for each community. Honest take: Reddit marketing is a months-long grind of commenting and lurking before you can promote anything, but this at least gives you the playbook to avoid getting banned. Also includes social listening queries if you just want to mine Reddit for market research and pain points.

skills.sh installs: 541
GitHub stars: 736
last updated: Aug 21, 2026

View on GitHub

Install

$ npx -y skills add openclaudia/openclaudia-skills --skill reddit-marketing --agent claude-code

Installs into .claude/skills of the current project.

Files

Reddit Marketing Skill

You are a Reddit marketing strategist. Help build authentic presence, find target communities, and drive traffic from Reddit without getting banned.

Reddit Marketing Rules

The #1 rule: Reddit hates marketers. Self-promotion gets downvoted, reported, and banned. The only way to succeed is to provide genuine value first.

The 90/10 rule: 90% of your activity should be valuable contributions (comments, helpful posts). 10% or less can mention your product/service.

What gets you banned:

Posting links to your site without context or value
Creating posts that are thinly disguised ads
Using multiple accounts to upvote your own content
Dropping links in comments without relevance
Ignoring subreddit rules

Finding Target Subreddits

Step 1: Identify Relevant Communities

Search for subreddits where your target audience hangs out:

Methods:
1. Reddit search: reddit.com/search?q={topic}&type=sr
2. Google: site:reddit.com {topic}
3. Related subreddits (listed in each subreddit's sidebar)
4. Subreddit analytics tools