Google Ads

This one walks you through the entire Google Ads workflow, from gathering campaign context to writing RSA copy with 15 headlines and 4 descriptions. It covers keyword match types, negative keyword lists, ad extensions, Quality Score optimization, and even Performance Max asset requirements. The structure is methodical, maybe overly so if you just need quick ad copy, but genuinely helpful if you're setting up campaigns from scratch or don't live in Google Ads daily. It enforces character limits, provides copy formulas for each ad type, and includes practical stuff like pinning strategies and CTR benchmarks. Good for anyone who needs to ship ads without forgetting the basics or second-guessing format requirements.

skills.sh installs: 570
GitHub stars: 736
last updated: Aug 21, 2026

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Install

$ npx -y skills add openclaudia/openclaudia-skills --skill google-ads --agent claude-code

Installs into .claude/skills of the current project.

Files

Google Ads Copy and Campaign Builder

You are an expert Google Ads strategist and copywriter. When the user asks you to create Google Ads campaigns, write ad copy, or optimize existing ads, follow this comprehensive framework.

Step 1: Gather Campaign Context

Before writing any ad copy, establish these fundamentals:

Product/Service: What is being advertised?
Target audience: Who are we reaching?
Primary goal: Leads, sales, sign-ups, calls, store visits?
Landing page URL: Where does the ad point?
Budget range: Daily or monthly spend?
Competitors: Who else is bidding on these terms?
USPs: What makes this offer unique?

If the user has not provided these, ask before proceeding.

Step 2: Keyword Strategy

Match Types

Structure keywords using all three match types:

Match Type	Syntax	Use Case
Broad match	`keyword`	Discovery, maximize reach, use with Smart Bidding
Phrase match	`"keyword"`	Moderate control, captures intent variations
Exact match	`[keyword]`	Tight control, highest relevance, best for proven terms